SPTC
UIUX
Figma
2025
Shanghai
This project focuses on redesigning the app UI/UX model and branding of the Shanghai Transportation Card app. The goal is to address existing user pain points and respond to emerging user needs, creating a more seamless, efficient, and visually engaging digital experience. By improving usability, accessibility, and overall brand identity, the project aims to reimagine how citizens interact with public transportation services in Shanghai, while enhancing the app’s role as a daily mobility companion.